COMPANY NEWS | Updated May 2026 | 6 min read
What You’ll Learn About the Rebrand
- The story behind Hero Flare’s evolution into Hero Process Solutions
- The 2020 acquisitions that expanded the product line beyond flares
- Why the company changed its name in 2024 to reflect the broader scope
- What hasn’t changed — ownership, engineering team, Kellyville manufacturing, customer commitments
- What it means for current and prospective customers across upstream, midstream, refining, and petrochemical markets
- How the new name better represents the full combustion and process equipment portfolio
When the founders launched Hero Flare in 2011, the company name described the business completely: design and manufacture industrial flare systems for the oil and gas industry. Over the next thirteen years, that scope grew well past flares — into vapor recovery, enclosed combustion, thermal oxidation, BTEX control, process separation, and a full aftermarket and field services program. By 2024 the original name had become a constraint rather than a description. Customers were learning that “Hero Flare” also delivered vapor recovery systems and 3-phase separators, and they were learning it one product at a time. The rebrand to Hero Process Solutions in 2024 fixed the gap between what the company actually delivered and what its name suggested.
This article tells the story behind that decision the 2020 acquisitions that drove the expansion, what changed when the new name went live, and what stayed the same for every customer relationship the company had built over more than a decade in Kellyville, Oklahoma.
DIRECT ANSWER: Hero Flare rebranded to Hero Process Solutions in 2024 to reflect the company’s evolution from a flare specialist into a full-line combustion and process equipment manufacturer. The expansion was driven by the 2020 acquisition of select assets from Tri-Point Oil & Gas Production Systems (including Leed Fabrication, Superior Fabrication Inc., and Edge Manufacturing & Technology brands, plus Quad O Certified Enclosed Combustor designs) and the acquisition of Scorpion Emission Controls and its BTEX product line. Ownership, the engineering team, the Kellyville Oklahoma manufacturing facility, the Midland Texas operations, and customer commitments all remained the same.
1. Where Hero Flare Started: 2011 to 2019
Hero Flare was founded in 2011 in Kellyville, Oklahoma, with a focused product line: industrial flare systems for oil and gas applications. The early portfolio included air-assist flares, sonic flares, gas-assist flares, and utility flares — the core combustion equipment needed by upstream production, midstream gas processing, and refining operations across the United States.
The company built its reputation in those first years on three things: custom engineering for site-specific applications, responsive customer service for engineers and operators who needed answers fast, and Oklahoma manufacturing that delivered on schedule. Those attributes were the foundation of the relationships with operators in the Permian, Marcellus, Haynesville, and Anadarko basins that still anchor the customer base today.
By 2019, Hero Flare had grown to roughly 50 to 200 employees and was serving a mature roster of upstream and midstream customers. The flare business was solid. But the questions coming back from those customers were widening — they needed vapor recovery, combustors, separators, and a single supplier who could deliver an integrated package rather than coordinating among multiple vendors.
2. The 2020 Acquisitions That Expanded the Scope
The 2020 acquisitions were the turning point. Two transactions broadened the product line dramatically and brought engineering depth across categories the original Hero Flare did not serve.
Select assets were acquired from Tri-Point Oil & Gas Production Systems, including the Leed Fabrication, Superior Fabrication Inc. (SFI), and Edge Manufacturing & Technology brands. The Tri-Point acquisition brought engineered enclosed combustion equipment and Quad O Certified Enclosed Combustor designs — combustors specifically certified under EPA 40 CFR 60 Subpart OOOO for oil and gas affected facility service. The acquisition put the company directly into the vapor combustors market with proven, certified designs from day one.
The second transaction was the acquisition of Scorpion Emission Controls, including its BTEX product line — the Scorpion BTEX condenser systems that handle benzene, toluene, ethylbenzene, and xylenes emissions from glycol dehydrators. BTEX condenser systems are required equipment for many midstream gas processing facilities and the Scorpion line filled a major gap.
KEY INSIGHT: The 2020 acquisitions were not just product additions — they brought certified designs, established engineering teams, and existing customer relationships. By the end of 2020, the company had effectively tripled its product portfolio and added two complete equipment categories that the original Hero Flare brand did not signal.
3. The Years Between: 2021 to 2023
Over the next three years, the company continued to expand the portfolio organically. The vapor recovery systems line grew to serve upstream tank battery applications. Thermal oxidizers were added for high-temperature VOC destruction in refining and petrochemical service. The 3-phase separators and liquid knockout systems were added for upstream production equipment integration. Rental flare fleet, field services, and aftermarket support were formalized as standalone service offerings.
By 2023 the product catalog covered the full range of combustion and process equipment that an upstream, midstream, or refining customer needed for emissions control and production processing. The flare business that started everything was still a core line, but it was now one of many. The “Hero Flare” name was actively confusing prospective customers who searched for vapor recovery or BTEX equipment and assumed a company called “Hero Flare” did not sell those products.
4. Why the Rebrand Happened in 2024
The 2024 rebrand from Hero Flare to Hero Process Solutions resolved that mismatch. The new name signals the actual scope of the business: a full-line manufacturer of combustion and process equipment for oil and gas applications, with flares as one of several core product categories rather than the entire offering.
The rebrand also reflects how customers buy combustion and process equipment today. EPA 40 CFR 60 Subpart OOOOb and OOOOc are pushing operators toward integrated solutions — a single supplier who can specify, engineer, manufacture, commission, and maintain the full set of equipment that brings a tank battery, gas processing skid, or refinery unit into compliance. “Hero Process Solutions” describes that integrated capability in a way “Hero Flare” never could.
The legal entity, ownership, addresses, and team are unchanged. The domain migrated from heroflare.com to heroprocesssolutions.com with 32 URL redirects mapping legacy pages to the new structure. The corporate phone, email contacts, and sales relationships remained continuous through the transition.
5. What Did Not Change
| What | Status After Rebrand |
|---|---|
| Ownership and leadership | Unchanged — Craig Rosencutter remains President/CEO |
| Engineering team | Unchanged — the same engineering staff who built the original Hero Flare and integrated the 2020 acquisitions |
| Kellyville, Oklahoma manufacturing | Unchanged — same facility at 14842 North Maple Drive |
| Midland, Texas operations | Unchanged — 2714 East County Road 147 supports the Permian basin |
| Custom engineering capability | Unchanged — site-specific design remains the core capability |
| Customer relationships and contracts | Unchanged — continuous service across the transition |
| Quad O Certified Enclosed Combustor designs | Unchanged — the certified portfolio from the Tri-Point acquisition remains |
| Scorpion BTEX product line | Unchanged — same product line, same engineering, now branded under Hero Process Solutions |
The continuity was a deliberate choice. The rebrand was about better describing what the company did, not about changing what it was.
6. What the New Name Means for Customers
For existing Hero Flare customers, the rebrand means three practical things. First, the company is now positioned to deliver the broader equipment scope that many customer projects already needed — vapor recovery, BTEX, combustors, separators, thermal oxidizers — without requiring the customer to wonder whether “Hero Flare” was actually the right supplier. Second, the integrated package approach that customers increasingly need for OOOOb-grade compliance is now formally part of the company’s offering, not an exception. Third, the field services and aftermarket programs are designed to support the full equipment portfolio rather than flares alone.
For prospective customers searching online, the new name removes the search-relevance penalty that “Hero Flare” was creating on every non-flare query. Operators looking for vapor recovery, BTEX condenser systems, or 3-phase separators now find Hero Process Solutions in the search results for those products specifically.
7. The Full Product Portfolio Today
| Category | Products | Typical Service |
|---|---|---|
| Flares | Air-assist, sonic, gas-assist, utility, portable, low flow, emergency utility | Continuous and emergency relief combustion across upstream, midstream, refining |
| Combustors | Vapor combustors, ignition systems | Enclosed combustion, low-flow gas destruction, Quad O certified service |
| Vapor management | Vapor recovery systems, BTEX condenser systems | Storage tank vent capture, glycol dehydrator emissions control |
| Process equipment | 3-phase separators, liquid knockout systems, thermal oxidizers | Upstream production processing, high-temperature VOC destruction |
| Services | Rentals, field services, aftermarket | Temporary equipment, commissioning, inspection, parts, retrofits |
Across all five categories, the company manufactures, commissions, and supports equipment from the Kellyville, Oklahoma headquarters and the Midland, Texas operations. Customers across upstream production, midstream gas processing, refining, petrochemical, biogas, and mining markets are now served by a single supplier whose name finally matches its capabilities.
Article Summary
- Hero Flare was founded in 2011 in Kellyville, Oklahoma as a manufacturer of industrial flare systems for oil and gas.
- 2020 acquisitions of Tri-Point Oil & Gas Production Systems assets and Scorpion Emission Controls expanded the portfolio into combustors, BTEX, vapor recovery, and Quad O Certified Enclosed Combustor designs.
- By 2023 the product catalog covered the full range of combustion and process equipment for upstream, midstream, refining, and petrochemical service.
- 2024 rebrand from Hero Flare to Hero Process Solutions resolved the mismatch between the original brand name and the actual product scope.
- Ownership, engineering team, Kellyville manufacturing, Midland operations, and customer commitments all remained unchanged.
- Domain migrated from heroflare.com to heroprocesssolutions.com with 32 URL redirects preserving legacy assets and link equity.
- The new name positions the company to serve integrated OOOOb compliance projects across all five equipment categories from a single supplier.
- Hero Process Solutions today serves customers across the United States from the Kellyville, Oklahoma headquarters and Midland, Texas operations with engineered combustion and process equipment.
Frequently Asked Questions
Why did Hero Flare change its name to Hero Process Solutions?
The original Hero Flare name accurately described the business in 2011 — a flare systems manufacturer. By 2023, after the 2020 acquisitions of Tri-Point assets and Scorpion Emission Controls and three years of organic portfolio expansion, the company manufactured vapor recovery systems, BTEX condenser systems, vapor combustors, thermal oxidizers, 3-phase separators, and a full aftermarket and field services program in addition to flares. The 2024 rebrand to Hero Process Solutions resolved the mismatch between the legacy name and the actual product scope.
Is Hero Process Solutions the same company as Hero Flare?
Yes. Hero Process Solutions is the same legal entity, with the same ownership, engineering team, Kellyville Oklahoma manufacturing facility, and Midland Texas operations as Hero Flare. The 2024 rebrand changed the name and the website domain (heroflare.com to heroprocesssolutions.com) but did not change any element of the underlying business, equipment designs, or customer commitments.
What new products did Hero Process Solutions add through the 2020 acquisitions?
The 2020 acquisitions added Quad O Certified Enclosed Combustor designs from Tri-Point Oil & Gas Production Systems (including Leed Fabrication, Superior Fabrication Inc., and Edge Manufacturing & Technology brands) and the Scorpion BTEX condenser system product line from Scorpion Emission Controls. Both acquisitions brought certified designs, established engineering teams, and existing customer relationships into the company.
What happened to the heroflare.com website?
The domain migrated from heroflare.com to heroprocesssolutions.com as part of the 2024 rebrand. 32 URL redirects were established to map legacy heroflare.com pages to their corresponding new pages on heroprocesssolutions.com, preserving search engine link equity and ensuring that customers using bookmarks or external references to the old site landed on the correct new pages.
Are existing Hero Flare contracts and equipment warranties still honored?
Yes. The 2024 rebrand did not change the legal entity, so all existing contracts, warranties, and service agreements signed under the Hero Flare name remain in full effect and are honored by Hero Process Solutions. The aftermarket support program continues to service equipment delivered under the original Hero Flare brand without any change in coverage or terms.
Where is Hero Process Solutions located?
The corporate headquarters is at 14842 North Maple Drive, Kellyville, OK 74039, with operations supporting the Permian basin at 2714 East County Road 147, Midland, TX 79706. The Kellyville facility manufactures the equipment; Midland supports field service and customer relationships across West Texas and New Mexico. Both locations operated under the original Hero Flare brand and continue under Hero Process Solutions.
